Sunday, March 3, 2024

US-based provider of loyalty solutions opens first BPO hub in PH

The Affinion Group, a company based in Stamford, Connecticut that provides customer engagement and loyalty programs, has formally launched its first outsourcing site in the Philippines.

Affinion Philippines country manager Nono Felipe speaking during the site's inauguration
Affinion Philippines country manager Nono Felipe speaking during the site’s inauguration

The facility, which is located at the booming Bonifacio Global City in Taguig City, is the company?s first contact center and shared services hub in the Philippines and in the Asia Pacific region.

Led by industry veteran Nono Felipe as country manager, the BPO site is hiring 200 employees who are expected to deliver top-notch service to Affinion clients around the globe.

Felipe said the company decided to establish its presence in this country due to the availability of a vast pool of workers and the competitive cost of doing business.

“Our global management team has worked for different business process outsourcing (BPO) companies with operations in the Philippines, and they love the experience,” he said.

“They like the specific skills set of Filipinos in relation to the contact center and shared services industry. Also, it’s because of lower operating cost.”

The Affinion Group’s programs and services include: loyalty programs that help reward, motivate, and retain consumers; engagement programs that help consumers save money and gain peace of mind; programs that bundle valuable discounts, protection and other benefits to enhance customer relationships; and insurance programs that help protect consumers in the event of a covered accident, injury, illness, or death.


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