PH holds roadshow in US to promote healthcare BPO

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Aiming to reach its $5-billion revenue target by 2020, the Philippine government is stepping up efforts to promote the country as an investment destination for healthcare information management system-business process management (HIMS-BPM) in key markets in the US.

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The roadshow will cover New York City, New York; Orlando, Florida; Houston, Texas; and San Francisco, California.

The Philippine delegation’s participation to the 2017 HIMSS Annual Conference and Exhibition in Orlando from February 19 to 23 is the highlight of the roadshow where about 40,000 IT and HIM professionals, executives and vendors from around the world will gather.

The HIMS sector, as one of the leading industries in the country, has significantly provided employment opportunities to thousands of local nurses and to the growing BPM sector. In 2014, it had 86,000 full-time employees and is expected have reached number 135,000 as of end 2016.

The activity is the second HIMS-BPM Roadshow of the Philippines in the USA. Last year, the Philippines conducted its first roadshow covering key business areas New York and Chicago and participated in the 2016 HIMS in Las Vegas, Nevada.

?We want to position our country and our people as the best in providing services needed by investors in the BPM sector. Our people are highly competitive and our economy is getting stronger. With these factors, we are more confident by now that we can attract more US companies to invest in the Philippines in the coming years,? said DIT undersecretary for industry promotion Nora Terrado.

?To continue building up interest gained from the first roadshow, the Philippines is further sustaining its strategic investment promotion efforts by conducting another one this year including participation in exhibitions and conferences such as the HIMMS Conference. These efforts send a strong message to the US market that the Philippines is more than ready to take on their investments and service their requirements,? said Terrado.

Terrado will be heading the Philippine business delegation composed of officials from BOI, and players in the IT and HIMS-BPM services industry who will take the lead in presenting the Philippine business case to US investors and decision-makers.

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