The local office of computer maker Acer launched its “Time For Us” campaign ? a movement bringing Gen Xers and millennials closer to each other ? at Yes Please in Bonifacio Global City, Taguig.?The modern bar was transformed into ’80s and ’90s look that featured old school arcades paired with Acer?s latest laptops.
?At Acer, we believe that it?s time to focus on bridging the generation divide,? shared Sue Ong-Lim, sales and marketing director of Acer Philippines. ?It?s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike.?
The campaign?s highlight is the partnership between Acer Philippines and G-Shock, whose appeal spanned both the Gen X and millennial generation, and continues to be popular among the youth today. Every purchase of qualifying Acer laptops entitles its buyers to a G-Shock watch, which they may claim in any of Acer?s service centers in Manila, Cebu, and Davao.
Rock icon and Wolfgang frontman Basti Artadi and spoken word artist Juan Miguel Severo have been called to collaborate and develop ?Time For Us,? a musical-and-spoken word piece to drive the message of the campaign.
?At the end of the campaign, we want to have brought a better understanding of and between Gen Xers and millennials,? shares Ray Gozon, senior marketing manager of Acer Philippines. ?We want these two generations to see the merits of working together.?