Sunday, April 14, 2024

PLDT Group consolidates loyalty program under ?MVP Rewards?

By Crista Quintos

The PLDT Group has launched its first collaborative rewards system that will primarily benefit customers of PLDT, Smart, TNT, and Sun Cellular.

PLDT chairman and CEO Manuel V. Pangilinann (left) with PLDT first vice president and group head for loyalty and rewards Annette W. Tirol

Called ?MVP (Most Valuable Partner) Rewards?, the converged loyalty program allows customers to enroll their PLDT Home, Smart, TNT and Sun accounts via and link it to just one rewards wallet.

MVP Rewards is a product of the collaboration of PLDT, Smart, and Voyager Innovations through its digital financial services arm, PayMaya Philippines, and its digital marketing arm, Hatch.

?Our customers are our most valuable partners and they deserve nothing less than an innovative and unparalleled rewards program,? said PLDT chairman and CEO Manuel V. Pangilinan.

?MVP Rewards is in a category of its own. We?ve taken what is best across industries and put it in one powerful program that offers more than just rewards. And the PLDT Group has the unique ability to provide this level of convergence owing to the breadth of our combined services,? he stressed.

At the recent launch event at the Makati Shangri-la Hotel, Annette Tirol, PLDT first vice president and group head for MVP Rewards, spoke at length about the loyalty program.

?Consumers no longer have to worry about when points are going to expire, or where exactly they can redeem their points, because their points are automatically credited to their MVP Reward card powered by Pay Maya,? she said.

MVP Rewards members simply need to download the PayMaya app and activate their virtual card. Members can also get their own MVP Rewards physical card which they can link to their wallet and use to swipe or dip at point-of-sale terminals when they go out to shop or dine at establishments in the Philippines or abroad.

Tirol said the card is different from other reward programs in the market as it is ?one wallet with multiple layers of rewards that were seamlessly put together for the convenience of customers.?

Customers are rewarded by paying their monthly bills on time and in full, or whenever they load their prepaid numbers. Customers are also given the freedom to choose when and where to use their rewards.

Each month, customers are part of a members-only raffle where they can win bill rebates on everyday expenses. Rebates won are also credited directly to their rewards wallet.

“By providing them with their own virtual card powered by PayMaya, we are giving our customers more value and convenience in their rewards card. All you need is now in your mobile phone: one wallet where rewards are credited, seamlessly combined with the most convenient way to shop, dine, and pay bills at your fingertips,” said Tirol.


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