Sunday, June 23, 2024

Chinese smartphone brand Realme expanding into PH market

Realme, the smartphone brand founded as a sub-brand of Chinese tech firm Oppo, has announced its expansion into Southeast Asia, including the Philippines.

Established in May 2018, Realme said in a statement that it “looks to bring performance and design that the young generation need from a smartphone.”

“Young people across the globe may have different habits and aesthetic views but their demands are similar in terms of what they would need from a smartphone. Realme is focusing on providing smartphones of the future that offer strong performance and modern designs to young people, at affordable prices,” it said.

Realme said it has surpassed business expectations with the launch of its first smartphone — the Realme1. Immediately after its launch in India at the same time, the Realme1 was sold out two minutes after it was made available, making it onto the Amazon “Best Seller” list.

The company said 400,000 units of the Realme1 were also sold just two months after the launch.

Realme’s latest series, the Realme2, set a new record during its launch in India when a total of 200,000 units were sold in under 5 minutes.

Inspired by the brand’s “Power Meets Style” product philosophy to take it “A Notch Above”, the Realme2 was built based on extensive field research and in-depth interactions with customers — proving that it is set to further disrupt the global smartphone market.

“With very few options available in the market to meet the ever-changing customer demand, Realme is focusing on bridging the gap by providing products with the latest innovations along with strong performance and stylish designs. As Realme is targeting the global market, we aspire to inject fresh momentum into the global smartphone industry,” said Sky Li, founder and global CEO of Realme.

Speaking at the launch of the Realme2, Realme India chief executive officer Madhav Sheth, said, “Being a young smartphone brand in the most diverse and thriving market in the world, we have witnessed unprecedented demand for our smartphones since launching Realme1. In just 30 days, we gained 4% of the online market share, and were ranked 4th in the fastest growing online smartphone market.”

The Realme 2 is expected to exceed the Realme 1’s achievement. Equipped with prime features such as a Notch Full Screen and Diamond-cutting Designs, consumers will soon be able to get their hands on the smartphones and enjoy a lot more at surprising prices.


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