Wednesday, April 17, 2024

TikTok launches #BetterMeBetterInternet campaign in PH to mark Safer Internet Day

In support of this year?s Safer Internet Day, short video platform TikTok has launched the Filipino version of the #BetterMeBetterInternet campaign as part of TikTok?s global safety initiative.

As part of this campaign, TikTok has launched an in-app quiz to equip Filipino users with online safety tips. Users who answer all the questions correctly get to win special prizes from TikTok.

Users in the Philippines can also participate in the global #BetterMeBetterInternet challenge within the TikTok app by applying customized stickers designed to encourage the adoption of positive online habits.

With these stickers, users can embrace positive hashtags such as #likes, #respect, #positivity, #creativity and #security, and shove away negative hashtags such as #cyber-bullying, #hatespeech, #negativity, #trolls, #anxiety and #haters.

Filipino creators have joined the challenge to create short videos using customized stickers for Safer Internet Day, such as:

TikTok?s #BetterMeBetterInternet challenge also takes place in time for the Safer Internet Day for Children Philippines, which is observed every second Tuesday of February of every year. This was after President Rodrigo Roa Duterte signed Proclamation No. 417 on February 5, 2018.

As part of its efforts, TikTok has put in place protective measures by combining content moderation technology with a robust human moderation team. This team, which is based in over 20 countries and regions, now covers 36 languages, an increase of 400% in terms of language support from one year ago.

Through its participation in Safer Internet Day, TikTok is playing an important role in raising awareness and addressing the critical and latest challenges in online safety today. 

Starting as an initiative of the EU SafeBorders project in 2004 and taken up by the Insafe network of Safer Internet Centres in Europe as one of its earliest actions in 2005, over the years, Safer Internet Day has become a landmark event in the global online safety calendar, and is now celebrated in approximately 140 countries worldwide. This year’s slogan, “Together for a better Internet”, is a call to action for all stakeholders to join together and play their part in creating a better internet for everyone.

“We’re delighted to work with a range of stakeholders, including partners and platforms such as TikTok, to raise awareness of a safer and better internet on Safer Internet Day 2019. By working ?Together for a better Internet? on SID, and indeed all year round, we can empower children and young people to use technology responsibly, respectfully, critically and creatively.” Sarah Willoughby, content and communications expert/SID campaign coordinator at European Schoolnet.


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