Social media titan Facebook said it is working closely with key non-profit and research partners to use artificial intelligence (AI) and big data to address large-scale social, health, and infrastructure challenges in Asia and accelerate achievement of the sustainable development goals.
The company said it is applying the processing muscle of its compute power, its extensive data science skills, and its expertise in AI to create the world’s most detailed and accurate maps of local populations.
Facebook also partnered with Columbia University’s Center for International Earth Science Information Network (CIESIN) to ensure that the effort leverages the best available administrative data for all countries involved.
By combining publicly and commercially available datasets with Facebook’s AI capabilities, Facebook has created population maps that are 3X more detailed than any other source.
The high-resolution population density maps will show an estimate of the number of people living within 30-meter grid tiles, and include the number of children under five, as well as the number of women of reproductive age, and other helpful demographics.
Facebook’s population density maps can improve how nonprofits do their work, how researchers learn, and how policies are developed. Building data products from non-personal data sources like satellite imagery and census data allows Facebook to share its data science and compute power with the world while protecting privacy.
High-resolution satellite imagery already exists for much of the world. However, prior to Facebook’s mapping project, it would have required countless hours for volunteers to comb through millions of square miles of pictures to identify which contained a tiny town or remote village.
The Facebook team used AI to solve that problem, efficiently crunching through data at a petabyte scale. For the Philippines, for example, the computer vision system examined 164 million individual images to determine whether they contained a building. The team found approximately 5.5 million building locations in just a few days.
“Since I first started my humanitarian career in the Peace Corps up until just a few weeks ago speaking with experts at the 2019 World Health Assembly in Geneva, a common need is accurate population data,” said Alex Pompe, a research manager at Facebook.
“These maps showcase the power of collaboration between Facebook and top research institutions like Columbia University to combine public data sources and machine learning to empower more data-driven humanitarian projects around the globe.”
Using its machine learning capabilities, Facebook started developing population density maps to provide better tools to support connectivity efforts around the world. No Facebook data is used in the project and the census and satellite data used contain no personally identifiable information.
The latest map for Philippines can be downloaded on Facebook’s page on Humanitarian Data Exchange.