PH ranked near bottom in ‘voice app experience’ survey

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A new study on “voice app experience” carried out by mobile metrics firm Opensignal has ranked the Philippines near the bottom of the standings with a “Very Poor” rating.

Opensignal said the “Voice App Experience” is a measure of users’ perceived experience for over-the-top (OTT) voice services. In order to measure the true quality of app-based voice-over-IP (VoIP) calls, Opensignal analyzed how consumers experience these apps and services which they use on their mobile phones.

Europe dominated the new survey. Of the 19 countries who achieved a “Good” rating (80 to 87), only six were from outside Europe. And all of these six were relatively highly developed Asian markets, including Singapore, South Korea and Taiwan.

“It is difficult to have a decent Voice App Experience using 3G networks — but it’s not impossible,” the report said.

Nine countries had a difference of less than 5 points between their 3G and 4G Voice App Experience scores, with all ranking “Acceptable” for 3G. And many of these were highly mature markets, including Germany, Hong Kong, Singapore and Switzerland – an indicator of what the mobile network experience will be in the future for markets where 4G

3G-only Voice App Experience scores were much lower than 4G scores in every country. Over a third of the countries analyzed ranked as Good or above for 4G Voice App Experience — over 50% more countries than rated “Good” for overall Voice App Experience. But most of these countries gained Acceptable 3G ratings.

At the other end of the table, all the countries that ranked Poor or below for 4G Voice App Experience rated Very Poor or lower for 3G. There is a clear voice experience divide between mature markets and developing countries.

Voice apps such as WhatsApp, Skype, and Facebook Messenger offer an entirely new platform for users to call each other, bypassing the traditional cellular channels and offering a true online experience. Voice apps offer flexibility across a number of devices and networks, and have soared in popularity as smartphones become more and more ubiquitous. WhatsApp has an estimated 1.6 billion users worldwide, Facebook Messenger boasts 1.3 billion, while Skype has an estimated 300 million users — including its paid-for Business arm.

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