Friday, May 31, 2024

Israeli cloud firm formally debuts in PH

Targeting companies who are implementing work-from-home arrangement, collaboration platform formally launched its cloud-based software on Wednesday, February 24.

Founded in 2012 by Israeli tech executives Roy Mann and Eran Zinman, the cloud company was represented during the virtual launch by its local distributor i4 Asia Inc.

Executives said the platform enables local businesses, whether small or large scale, to build and create custom dashboards, allowing teams to work together and oversee various operations — from project management, HR, CRM and Sales, and IT — all in one workspace.

“ was founded on the belief that transparency and collaboration create a culture of ownership and empowerment,” shared Eli Moyrel, director of channel partnership for Asia at

“Our products are visual, easy, and intuitive that you can customize according to your needs. With, you can easily communicate with everyone whether you are working from home, on the road, or in the office,” he added.

Officials from i4 Asia presented a virtual live demonstration to showcase how the platform can be set up in minutes and transform into a collaborative workspace that fits into the needs of any organization of various industries.

Local businesses who are current users of the platform also shared their first-hand experience on how empowered their teams and how it made flexibility and productivity possible despite team members working anywhere remotely.

“With work-from-home parameters, collaboration is the key to navigating the pandemic. Through, we believe that teams can efficiently work together from various locations or wherever the team member is comfortable,” said Selwyn Uy, CEO and co-founde of i4 Asia.

“ is beyond being a project management tool. It has over 200+ solutions that can help businesses of any kind and size to work the way that works for them and it,” he added.

Some of’s main features include the following:

  • Flexibility — There are over 200+ ready-made templates to customize the platform for any workflow build custom work applications for any workflow
  • Intuitiveness — All projects and tasks can be viewed with a single glance; has multiple dashboards for ease of use and updates
  • Collaborative — Easy communication as files are centralized in one place
  • Seamless — Any existing work tools can be easily integrated into the platform


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