Epson has released its annual Global Climate Reality Barometer, which surveyed a diverse group of people from different backgrounds to gain a deeper understanding of climate change perception.
Comparing global data in its survey, Epson said only 10.7% of respondents in the Philippines believe climate change should be prioritized across countries. In contrast, 38% of respondents in France and 34.1% in Mexico see climate change as the most pressing issue that needs to be addressed worldwide.
The survey further said more than half (52%) of Filipinos surveyed as part of the Climate Reality Barometer, believe that rising prices and administering policies to boost the economy are the most urgent concerns that governments, companies, and citizens around the world should be focusing on.
When it comes to individual actions, the Philippines is still trailing behind in efforts compared to its regional neighbors. Less than a quarter (17%) of respondents in the Philippines have switched to an electric vehicle to tackle climate change, compared to 45.8% in Vietnam and 40.9% in China.
However, Epson reports that the Philippines is one of the most optimistic when it comes to averting climate change. Majority (71.9%) of respondents in the Philippines are optimistic that they will prevent climate disaster from happening in their lifetime, while respondents in other countries are less optimistic — 36.6% in Canada and 25.2% in Italy.
The Philippines is uniquely vulnerable to climate change, with the country ranked as one of the nations most affected by extreme weather events. Despite this, awareness and action toward the climate crisis is moving at a glacial pace, Epson said.
In the Philippines, the survey was conducted online and distributed to over 1,000 Filipino consumers. Local findings presented how attitudes and awareness are changing as the climate crisis unfolds, but slowly and inconsistently.
While growth in perception is slow, various efforts to mitigate the climate crisis are already being executed on the individual-scale. In the Philippines, Epson has reported the top three actions citizens are already carrying out:
- Reducing plastic use (76.5%),
- Improving recycling habits (70.1%), using more reusable goods (69.2%).
However, there are still considerable gaps in terms of what individuals are willing to do and sacrifice:
- Only 17% have switched to an electric vehicle, with 55.6% planning to do this in the future,
- Less than a quarter (20.5%) have boycotted unsustainable brands, but 33.8% plan to do this in the future.
For those who have taken up actions to mitigate the impact of climate change, a number of them are consistently committed to these actions:
- 37.6% have tried reducing plastic use for longer than a year and will continue to do so,
- 37% have tried recycling for longer than a year and will continue to do so,
- 30.3% have tried using more reusable goods for longer than a year and will continue to do so.
While individual actions are starting to ramp up, it is clear that more needs to be done — on a larger scale.
In the Philippines, Epson reported that these three categories hold the most impact on citizens, and are considered key drivers for change and climate action:
- Government policy changes (42.4%),
- Influencers and key opinion leaders (39%),
- Personal experience such as witnessing the impacts of climate change (37.1%).
“The 2022 Epson Climate Reality Barometer shows progress — but also how short-term economic demands are in danger of distracting governments, businesses, and individuals from imperative environmental action,” Masako Kusama, president and director of Epson Philippines said.
“As a global technology leader, our duty is to refocus our efforts on developing solutions which will help reduce the environmental impact of our products. By working together, we at Epson believe that we can all inspire action and build a better future.”
