Monday, April 15, 2024

Acer’s 2023 strategy hinges on sustainability, teases ‘Orion X’

Tech giant Acer has already sold over half a million units of its “eco-conscious” Vero products worldwide, an initiative subsumed by an overarching “Make your Green Mark” sustainability campaign, which shows that the public has awareness for environmental conservation, the company’s CEO Jason Chen said in a press conference on Wednesday, Jan. 4.

Acer CEO Jason Chen

In his keynote speech at the Next@Acer 2023 global event, Chen revealed what the Acer brand has in store this year in terms of new products and sustainability endeavors. He also added that the company will continue to enhance its design and production processes together with its partners and suppliers under the Earthion platform.

This platform involves running an internal sustainability challenge in the span of 21 days using the Earth Mission application, boosting direct engagement of employees supported by shareable participation data and progress, as well as encouraging employees to adopt a green culture that goes beyond the workplace.

“We believe every decision counts on the path to a better world. As a leading technology company, we wish to go beyond status quo by leveraging our years of experience in technology to transform our industry and our global communities that touch people’s everyday lives,” he said.

Since the program’s inception and subsequent expansion to the company’s partners and suppliers, the confab reports that is has been able to cut an equivalent of 160 tons of carbon dioxide emissions. Acer is also eyeing 20-30% utilization of post-consumer recycled plastic in the manufacture of its PC products and displays by 2025.

Chen added that they are also targeting to source 100% of renewable energy (RE) by 2035 for the entire Acer Group, which is currently at 45% RE in 2021, and more than half of its critical suppliers have committed to 100% RE use and expected to reach 80% by 2025.

“As our world’s population continues to move towards urban areas, the focus on sustainability becomes centered around city life. In a life that has become busier than ever, finding a balancing act seems increasingly out of reach, between our internal worlds and external worlds, between our hybrid work lives and home lives,” Chen continued.

The newly announced products include the Swift 3’s thin and light successor – the Swift Go, the 2023 Acer Halo Swing smart speaker with enhanced bass, an updated SpatialLabs 3D technology platform, the GeForce RTX 40 series GPUs built on the brand’s Ada Lovelace architecture, the Predator Helios 16 and 18 gaming PCs powered by Intel 13th gen processors, the Predator X45 curved gaming screen with AMD FreeSync Premium, and the Predator Orion X – a new product that Acer is still tight-lipped about.

The Swift Go will arrive in two variants: a 14.5-inch and 16” OLED display and 120Hz of screen refresh rate. The pricier Helios laptops, on the other hand, come with DLSS 3 fourth-gen tensor cores, fully optimized ray tracing, and a mini-LED display variant with 250Hz screen refresh rate.

The 13th gen Intel Core processors are the first-ever mobile processors running 24 cores, clocking at up to 5.6GHz, with more cache to deliver peak performance. These processors are also now integrated with Wi-Fi 6E, Thunderbolt 4, and DDR5 memory technologies to boost their gaming capabilities.

“We are thrilled to showcase many exciting new products – from thin and light laptops, to next-gen gaming, to 3D technology. Let’s continue to rethink how we make our sustainable future to a reality and explore the new balance with Acer this year,” Chen concluded.


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