Automatic Centre has opened a dedicated TCL display at its Sheridan branch, expanding its lineup of home appliances and electronics amid efforts to attract cost-conscious consumers.
The retailer said the in-store showcase features TCL products such as televisions, refrigerators, air conditioners, and washing machines, targeting both entry-level and premium buyers.
The launch comes as retailers increasingly highlight financing options to drive sales. Automatic Centre is offering installment plans with up to 24 months at zero interest through partner banks, alongside financing options from providers such as Home Credit.
Promotional offers are also being rolled out at the Sheridan branch, including discounts on selected items and bundled deals for certain purchases.
“TCL’s technology, combined with Automatic Centre’s deep understanding of Filipino shoppers, creates meaningful and accessible home experiences,” said Cyd Montebon, sales director of TCL Philippines.
For its part, Automatic Centre said the partnership focuses on offering a range of products across different price points, with promotions designed to complement financing schemes and make appliances more accessible to consumers.
