Tech firm Asus has reintroduced its ProArt laptop lineup in the Philippines, rolling out three new models aimed at professional content creators as demand for high-performance creative hardware grows.
The 2026 ProArt series includes the ProArt P16, the ProArt GoPro Edition (PX13), and the ProArt PX13 convertible, all positioned to handle intensive workloads such as video production, graphics, and AI-assisted tasks.
Asus said the refreshed lineup reflects its push to support creators with more powerful and AI-capable machines, anchored on its “Power Up Your Imagination” approach.
The flagship ProArt P16 is designed for video professionals, supporting 10-bit 4:2:2 color workflows and multi-track editing in 4K and 8K formats. It runs on an AMD Ryzen AI 9 HX370 processor with a dedicated neural processing unit and features an OLED display for color accuracy. The unit is priced at P289,995.
A limited ProArt GoPro Edition, developed in partnership with GoPro, targets creators working in mobile or outdoor environments. The convertible device includes integrations such as StoryCube and GoPro Player, along with a dedicated hotkey for faster access to editing tools. It is priced at P209,995.
Completing the lineup is the ProArt PX13, a 13.3-inch convertible laptop weighing 1.39 kg. Powered by an AMD Ryzen AI Max+ 395 processor and up to 32GB of memory, it is designed for AI-assisted workflows, including running large language models locally. It carries a price tag of P164,995.
Alongside the hardware, Asus introduced new AI tools such as StoryCube, which organizes media files automatically, and MuseTree, which helps users develop creative ideas.
All three models will be available in the Philippines in the coming weeks through authorized Asus Concept Stores. Each purchase comes bundled with software subscriptions and warranty packages, including access to Adobe Creative Cloud and Microsoft 365.
