TikTok has partnered with the Securities and Exchange Commission (SEC) to raise public awareness on financial and investment scams, amid data showing that a majority of Filipino adults have encountered scams in the past year.
The collaboration forms part of TikTok’s #ThinkTwice digital literacy campaign and was formalized through a memorandum of understanding signed by representatives of both organizations.
The initiative comes as scam activity typically rises during the holiday season, when online investment offers and financial solicitations increase.
A recent survey by the Global Anti-Scam Alliance found that more than 75% of Filipino adults encountered at least one scam in the past 12 months, underscoring the scale of the problem and the need for broader public education.
Under the partnership, TikTok and the SEC will produce a series of short educational videos aimed at helping users identify common financial and investment scams, verify information sources, and avoid fraudulent schemes.
The content will be distributed on TikTok’s platform, the #ThinkTwice Resource Hub, and the SEC’s official social media channels.
The first video in the series focuses on Ponzi schemes, a form of investment fraud that uses funds from new investors to pay supposed returns to earlier participants.
The video explains how such schemes operate, highlights warning signs, and outlines steps investors can take to protect themselves.
TikTok said the initiative builds on its earlier collaborations with Philippine government agencies, including the Commission on Elections on misinformation and the Department of Migrant Workers on recruitment scam awareness.
SEC commissioner Rogelio Quevedo said the partnership allows the regulator to reach a wider audience with practical guidance on responsible investing and fraud prevention.
TikTok Philippines public policy head Yves Gonzalez said the company aims to support efforts to improve digital and financial safety through education and platform-based initiatives.
