Apple?s popular Apple TV devices have propelled the company into third-ranked position in 2015, based on revenue in the overall global set-top box market, from ninth place in 2014.
Across the 10 markets surveyed, the smartphone was the most bought item both online and offline. India, Vietnam, and Indonesia had the highest incidence of smartphone purchases during this period.
While liquid crystal display (LCD) technology is still the dominant technology in the display industry, Amoled display shipments will grow 40 percent, year-over-year, to reach 395 million units in 2016.
First quarter seasonality combined with an overall disinterested customer base led to an annual decline of 14.7% in worldwide tablet shipments during the first quarter of 2016 (1Q16).
The biggest change to the market was the addition of lesser-known Chinese brands Oppo and vivo, which pushed out previous fourth and fifth place players Lenovo and Xiaomi, respectively, in the top five.
