The Information Technology and Business Process Association of the Philippines (IBPAP) said in a media briefing on Wednesday, June 9, that the country's IT and Business Process Management (IT-BPM) sector expanded despite various headwinds such as AI.
Unlike Generative AI, which focuses on content creation, Agentic AI specializes in orchestrating processes, optimizing workflows, and driving intelligent automation that aligns with the structured, process-driven nature of IT-BPM operations.
Google, through Google Career Certificates, will provide industry-recognized certifications in high-demand fields like cybersecurity, data analytics, IT support, UX design, and project management among others, enabling Filipinos to excel in the evolving global IT-BPM landscape.
The IT & Business Process Association of the Philippines (IBPAP) has called for proactive efforts to prepare the local workforce for the transformative opportunities and challenges presented by artificial intelligence (AI).
Bringing more than 25 years of extensive experience, Celeste Ilagan has been a key figure in shaping policies and regulatory frameworks to bolster the Philippine IT-BPM sector.
The IT-BPM Industry Association of the Philippines (IBPAP) has underscored the need to change public misperception of the industry as “just call centers”, citing the high demand for Filipino expertise in the medical, financial, data analytics, and other sectors beyond just business process outsourcing (BPO).
IBPAP president and CEO Jack Madrid said he expects the industry to sustain its strong momentum with a target of $39 billion in revenue and 1.8 million jobs this year. By 2025, he said the industry anticipates generating 2 million jobs which would mark the milestone in the history of IT-BPM in the country.
The Philippine IT-BPM sector posted growth in headcount and revenue in 2023, surpassing the global industry’s performance, according to the IT and Business Process Association of the Philippines (IBPAP).
The Joint Foreign Chambers of the Philippines, US-ASEAN Business Council, IT & Business Process Association of the Philippines, Asia Cloud Computing Association, and Asia Internet Coalition also cited the government’s efforts to champion the free-flow of data in the region.
As of 2022, there are a total of 1,582 IT-BPO industry activities registered in PEZA which generated a total of P337.593 billion investments, and 1,095,622 direct jobs.
