The research pointed out that as many as one out of every three consumers are skeptical about branded content on social media, with audiences looking for authentic and credible content – preferably in a short video format – that educates and informs without hard-selling the product.
The Pokémon Company has recently released a special Original Effect available for use on the short-video platform TikTok for a limited time only starting on November 28.
In the Philippines, the top five most popular apps and websites for Filipino children are YouTube (29.40%), TikTok (14.47%), Messenger (13.51%), Roblox (8.71%), and Facebook (8.50%).
The campaign was launched together with various tech companies — Facebook, Google, TikTok, and Twitter —pledging their support to help fight Covid-19 and vaccine misinformation online.
The partnership with TikTok is a six-month collaboration where TikTok will be providing training for researchers on how to use the platform for science communication, promotion of Filipino technologies, and conduct contests for the Filipino TikTok community.
Saying content creators have the ability to change and affect the lives of others, TikTok tech builder Angelo Casimiro has chosen to promote do-it-yourself (DIY) life hacks on the short video platform instead of the usual dance moves.
Israeli security firm Check Point informed TikTok developers of the vulnerabilities exposed in its research and a fix was deployed to ensure its users can safely continue using the TikTok app.
TV and social media celebrity Maine Mendoza lent her star power over the weekend as short-form video platform TikTok held an exclusive party for the winning content creators of its in-app challenge.
As part of the campaign, TikTok has launched an in-app quiz to equip Filipino users with online safety tips. Users who answer all the questions correctly get to win special prizes from TikTok.
