In ?PC Plus? era, Lenovo still bent on making PCs

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By Tom Noda

Lenovo executives in the Philippines said that while products in the ?PC Plus? era such as smartphones, phablets, and tablets continue to outnumber personal computers, the China-based company is bent on protecting its PC production.

Lenovo PH chief Mike Ngan (2nd from right) is flanked by executives from Lenovo and Microsoft during the launch of Thinkpad Yoga
Lenovo PH chief Mike Ngan (2nd from right) is flanked by executives from Lenovo and Microsoft during the launch of Thinkpad Yoga

The officials, led by country general manager Michael Ngan, shared the company’s strategy recently as it launched the ThinkPad Yoga laptop in Makati City, just a few days after launching its multi-mode Yoga tablets.

Ngan said Lenovo’s strategy is part of its goal to expand into new form factors of the computer industry particularly in the ?PC Plus? space.

In a recent report by IDC, Lenovo topped the PC business as it snagged 16.7 percent of the global PC market share in the second quarter of 2013, up from 15 percent in the second quarter of 2012 a year ago.

The newly launched ThinkPad Yoga, with a starting price of P71,100, is a 12.5-inch magnesium alloy multi-mode laptop designed to enable business people to harness the advantages of using a flexible yet high-end mobile computer.

“The ThinkPad Yoga can flip, fold, twist, turn, and separate to adapt to multiple usages in today’s changing working environments,” Ngan said.

Running on Windows 8.1, the laptop offers visual and multimedia features with choices of a Corning Gorilla Glass HD IPS or a FHD IPS display.

There are choices of up to Intel 4th generation Core i7 processors and storage of up to 1 terabyte that is equivalent to 500 DVD movies.

ThinkPad Yoga likewise features a lift and lock system created for tablet mode. The system automatically locks the keys on the machine’s keyboard. It also uses the traditional ThinkPad keyboard with optional backlit models as well as models with Near Field Communications (NFC) for sharing data within devices.

Other key features of the ThinkPad Yoga includes responding to voice input for instant messaging programs, music play, Web search, among others.

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