Sony PH beefs up Cyber-shot, Alpha camera lines

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By Chloe Cabrea

Sony Philippines, the local unit of Japanese technology giant Sony, unveiled Thursday, July 31, new models for its Cyber-shot and Alpha lines ? the Cyber-shot RX100 III and the ?77 II digital cameras.

Both cameras are building on the success of their predecessors, bringing in new features that exceed those of the old models.

Sony professional Pilar Tuason and Everywhere We Shoot?s Ryan and Garovs Vergara with Sony PH executives
Sony professional Pilar Tuason and Everywhere We Shoot?s Ryan and Garovs Vergara with Sony PH executives

The ?77 II boasts of a record-breaking 79-point auto-focus system for sharper shooting, while the RX100 III features an upgraded lens and image processor in a travel-friendly body.

During the camera launch, Sony professional Pilar Tuason and Everywhere We Shoot?s Ryan and Garovs Vergara shared their shooting experiences and photos captured with the new models.

Tuason praised the reliability, preciseness, and sharp shooting of the ?77 II, citing them as important features when capturing important moments.

On the other hand, Ryan and Garovs Vergara praised the RX100 III for its multi-angle LCD display and simple smart phone connectivity.

Sony RX100 III 2

Cyber-shot RX100 III

The RX100 III is designed to deliver both high-quality imagery and portability, housing a wider 24-70mm f/1.8-2.8 ZEISS Vario-Sonnar T zoom lens, a 20.1 megapixel Exmor R CMOS image sensor, and a 180-degree tilting LCD in its lightweight aluminum body.

One of the most significant changes to the latest RX100 model is the addition of an integrated pop-up OLED Tru-finder. The electronic viewfinder?s optical surfaces include a ZEISS T coating to reduce reflections and bump up image quality.

It also has a proximity sensor that activates the viewfinder and turns off the LCD when raised to the eye.

The RX100 III also uses Sony?s latest-generation Bioniz X processing engine, which powers higher quality detail reproduction technology and a handful of new video features.

The engine supports the XAVC S video format and allows users to record Full HD video footages with minimal noise.

In addition, the camera?s integrated NFC/ Wi-Fi connectivity allows users to quickly transfer, share, and post their photos online and on social media.

sony alpha

The new Alpha

Sony?s 24.3-megapixel ?77 II is aimed at the advanced amateur photographers, promising enhancements including boosted image quality, increased sensitivity, better burst shooting stamina, and added video functions within a tough, weather-resistant body.

The interchangeable-lens camera features 79 auto-focus detection points, including 15 cross points within the sensor?s most frequently-used central area.

Its new auto-focus system offers an array of functions including Lock-on mode for continuous target tracking and Expanded Flexible Spot mode for maintaining focus when the auto-focus point loses track of its subject.

Additional features include a Bioniz X image processor, an Exmor CMOS sensor, and a 7.5-centimeter Xtra Fine LCD that moves three ways for greater flexibility while shooting. The ?77 II is also equipped with Wi-Fi for transferring and sharing through NFC-compatible devices.

Sony?s ?77 II A-mount interchangeable lens digital camera bundle, priced at P86,999, comes with a 16-50mm kit lens, 16GB memory card, and Vertical grip. The Cyber-shot RX100 III bundle, meanwhile, includes a 16GB memory card and is priced at P44,999.

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