Tuesday, July 16, 2024

Ayala Museum offers first 3D-on-3D experience of PH history

Ayala Museum, in partnership with The Harish and Johnsen Group, has taken one more step into the digital age by introducing a 3D Augmented Reality (AR) feature to supplement its popular Diorama Experience of Philippine History exhibition.

Diorama 39

It is the first 3D-on-3D augmented reality feature offered by a museum in the Philippines and Asia.

The new dynamic 3D augmented reality feature was publicly launched on June 12, 2015 during the 117th anniversary of Philippine Independence.

The dioramas, depicting iconic scenes in Philippine history from the pre-colonial period to self-determination, are part of the inaugural exhibition of Ayala Museum when it opened in 1974.

They were designed to be a comprehensive visual narrative of the story of the Philippine people in a way that compresses extensive research on the events, architecture, costumes, technologies and topographies of the times they represent.

?An iconic part of childhood for many a Filipino thanks to school tours and family visits to the museum, the Dioramas were envisioned to be a compelling way to tell the rich history of our country,? said Mariles Gustilo, senior director for arts and culture of Ayala Foundation, Inc.

Visitors may rent units for P95 at the Ayala Museum ticket counter to try the augmented reality feature.

When the device is placed in front of one of eighteen AR-ready dioramas, these historic scenes will be brought to life by exciting animations, realistic sound effects, and voice narrations.

?We?ve given the Diorama Exhibit a whole new experience, not only by combining but actually bridging the gap between traditional arts and sophisticated science,? said Shirah Ragos Segarra, vice president of The Harish & Johnsen Group.

?We are not just revolutionizing the experience but we are actually witnessing evolution unwrap itself right before our very eyes, at the palm of our hands ? literally. And it is here at the museum.?

AR in Action

Ayala Museum regularly introduces new multimedia features to sustain and renew interest in the exhibition which has since been enjoyed by more than a million museum visitors.

In 2004, an audio visual presentation on Martial Law and the EDSA People Power was added to the exhibition to continue its historical timeline.

Updated audio guides were released in 2009, which have been upgraded to iTouch units through the donation of Power Mac Center in 2013. They have donated additional gadgets specifically to use for Ayala Museum?s augmented reality feature this year.

Users can also virtually visit the Ayala Museum dioramas through the Google Art Project and via the Google Cardboard app available in Google Play and displayed in Globe GEN3 stores.

Ayala Museum is located at Makati Avenue corner De La Rosa Street, Greenbelt Park, Makati City. It is open from Tuesday to Sunday from 9 AM to 6 PM.


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