Optimism on upswing as German software vendor re-enters PH

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By Edd K. Usman

Software AG, the second largest software firm in Germany, has re-established its presence in the Philippines through a partnership with local firm MDI.

Photo shows Stanimira Koleva (second, right), chief operating officer of Software AG Asia Pacific and Japan, and Myla Villanueva, managing director of MDI, sign the partnership agreement on July 5 in Makati City. Others in the photograph are Anneliese Schulz, vice president for partner sales of Software AG (right), and Peter Paul Laud, sales director of MDI
Photo shows Stanimira Koleva (second, right), chief operating officer of Software AG Asia Pacific and Japan, and Myla Villanueva, managing director of MDI, sign the partnership agreement on July 5 in Makati City. Others in the photograph are Anneliese Schulz, vice president for partner sales of Software AG (right), and Peter Paul Laud, sales director of MDI

In a media briefing at the Discovery Primea in Makati City on Tuesday, July 5, Software AG said there is “big potential for business opportunities in the Philippines with Pres. Rodrigo R. Duterte ordering the streamlining of government services and processes.

Stanimira Koleva, chief operating officer of Software AG in Asia Pacific and Japan, and Myla Villanueva, managing director of MDI, signed the agreement to bring the two parties together in an attempt to strengthen digital integration and speed up digitization in the Philippines.

“What we aim to do is to help large organizations and customers to implement digitalization in their organization,” Koleva pointed out. She said this translates to enabling people to be able to conduct their businesses faster, in a more efficient way, and gives them the capability to involve businesses as the markets evolve.

With presence in over 70 countries, Software AG’s re-entry signals a vote of confidence for the Philippines.

“As to the new Philippine administration, the perception around what?s happening is that you have an opportunity as a country to accelerate a number of areas around, maybe cutting in terms of bureaucracy, simplifying certain processes, improving citizenship services,” said Koleva.

She said this is where the exciting opportunity around digitalization lies — providing the platform available to enable new citizenship services to materialize.

“I think there is a lot of willingness in the new administration to cut inefficiencies to be able to serve citizens better and deal with issues around bureaucracy, around corruption and various other aspects,” the executive said. “I think this is highly encouraging in terms of outlook for the Philippines.”

For her part, Villanueva said the start of the Duterte administration has ushered a new sense of optimism for the country. “Everything that?s new is always exciting. There?s lots of potential and I?m a very optimistic person,” the MDI official said.

“So, we have new DICT. This is a fresh development. I love the fact that it is finally a department and it is headed by a very capable man,” said Villanueva.

The MDI official attributed its partnership with Software AG to their work in Big Data. “And the nice thing about this is they are using this data to serve clients better. Software AG plays a big role in predictive analytics in order that our own clients will get to know their clients better,” she said.

Software AG, organized in 1969, said it has the world’s first digital business platform.

“We are glad to have MDI’s expertise by our side in this journey towards digitization. At Software AG, we believe co-innovation is the key to success in driving digital transformation,” said Koleva, a Bulgarian national based out of Singapore.

Villanueva said she sees tightly integrated digital systems pushing enterprises towards innovative business processes and smarter decision-making. “The emerging trend of digital transformation in Philippines’ business landscape is slowly shifting enterprises towards adopting digital services and solutions,” she said.

Software AG and MDI said thet aim to collaboratively transform enterprises’ global and complex operations by streamlining software platforms, increasing internal efficiency for greater business productivity, and innovation across industries.

Koleva said that “from a regional point of view and as a representative of software technology vendor, I see the Philippine market as a very important growth market for us.”

She lauded the Philippines for being one of the region’s growth engines. “We are looking forward to be part of that success story in the region, particularly with our local partner.”

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