Local lender BDO has partnered with navigation app Waze to announce its newest brand ambassador, Miss Universe 2018 Catriona Gray, as the latest addition to the app’s Change Voice settings.
Catriona Gray’s voice is now available on the app to help motorists find their way to their next destination. Drivers will have more enjoyable rides as she adds her own words of advice along with reminders and safety tips such as “Time to park the car and do the lava walk”, and “In my experience, U-turns are best made slowly.”
“I am truly honored to be the first Filipino Waze celebrity voice. It has always been my passion to voice out my advocacies and spread positivity. Being the newest voice on Waze enables me to share positivity to Filipinos who are on the road — going to school, work or wherever they need to be. I want to keep them inspired and help them find their way so that we can all be happy and remain optimistic, despite many challenges such as the traffic,” said Gray.
“As a brand that champions Filipinos, we are proud to have Catriona as our newest brand ambassador. Now that she has chosen BDO to be her banking partner, we are excited to find ways for her to achieve the life she wants,” said Cecille Fonacier, SVP and group head for marketing communications of BDO.
“Waze has always been dedicated to give its users the best driving experience possible. Now, people can make their drives even more enjoyable by letting our Miss Universe inspire them while they’re on the road.” said Sarah Rodriguez, country manager of Waze PH.
To make Catriona your daily navigator, simply go to Settings > Voice Directions > Catriona Gray.