As of October 2024, there were 5.22 billion active social media users globally. This number represents 63.8% of the world’s population; therefore, for any brand looking to succeed in today’s digital world, a strong social media presence and influence is critical.
However, with every brand being on social media, how do you ensure you stand out and reach your target audience?
The only efficient way to do it is by leveraging AI to ensure your brand reaps all the benefits possible from social media. This guide sheds light on five critical ways you can take advantage of to boost social media marketing.
Post Scheduling
Great engagement on social media posts depends highly on posts being published at the optimal time for maximum interaction. A good post can perform poorly if posted during the target audience’s inactive time.
Figuring out peak times for posting for different audiences across different social media platforms and doing it consistently and frequently is a daunting and time-consuming job. Fortunately, AI can do this job easily and efficiently.
AI scheduling tools and AI social media management platforms can be used to study audiences and analyze their activity patterns to correctly predict optimal engagement times and schedule posts to go up at these times.
Leveraging AI when it comes to social media post scheduling impacts overall social media marketing performance as boosted post visibility and high engagement are guaranteed.
Content Personalization
Personalizing social media marketing content to specific segments of your target audience is key to keeping a brand at the top of the minds of its clients. Personalized social media content feeds into the preferences and needs that keep audiences loyal.
Let’s consider marketing for a casino review platform, such as StakeHub. You can leverage AI to identify users whose recent searches are on casinos. Furthermore, you can apply AI tools to analyze the behavior of these users and use the information to tailor social media posts and target ads toward these specific audiences.
Social Listening
Social listening refers to the process of monitoring social media platforms for references and direct mentions of your brand name, your competitors, and keywords and topics relevant to your brand.
The goal of social listening is to track and analyze this data for current insights on consumer opinions relevant to your brand and the market trends to pay attention to. Scouring the internet for this data is a rigorous task for individuals. However, with AI tools, the process of social listening can be automated and simplified.
Tracking brand mentions through the different social media platforms can be easily achieved in real-time and then further analyzed by AI into positive, neutral, and negative to paint a clear picture of your brand’s perception.
Additionally, with AI, you can keep an eye on competitor’s activities and receive information on their strategies, wins, and gaps. This information can then be used to inform your social media marketing strategy to beat the competition.
Chatbot Management
When people directly message brands and businesses on social media, they expect immediate responses 24/7. Trying to set up a customer service center available every day around the clock to respond to inquiries efficiently can be expensive and unrealistic for most businesses. This is where provisions of customer service through AI come in handy.
The evolution of chatbots has been spectacular. Chatbots that were primarily used on websites can now be integrated to provide customer service on social media by using natural language processing (NLP) to understand, interpret, and answer inquiries immediately.
The result of using AI-driven customer service tools is reduced response time on inquiries, improved customer experience, and increased customer satisfaction.
Chatbots can be programmed to address certain customer needs and concerns conclusively and refer the more complex issues to human customer service agents for efficient customer service.
Ads Management
Recent reports show that over 60% of the world’s population is on social media. Therefore, it makes sense for brands and businesses to advertise on social media. However, with every brand pushing its ads to social media users, how do you stand out to ensure your target audience actually sees and interacts with your ads?
While you can set up ads manually, monitor their performance, analyze ROI, and make changes as necessary, this might not be as effective as using an AI marketing tool.
AI applies data-driven insights from current market trends, past brand ad campaigns, and target audience behavior to distribute the ad budget effectively, optimize ad placement, and ensure maximum visibility.
Furthermore, with AI marketing tools, you can monitor ad performance in real time and make data-backed tweaks to maximize ROI. Utilizing AI in social media ads management ensures successful target marketing, as your ads will reach the right people at the right time and have them take the necessary actions.
AI-powered tools are transforming social media marketing. These tools can help you save time on social media-related tasks as well as improve the performance of your social media posts and ads.
However, it is important to remember that social media marketing cannot be fully delegated to AI; human oversight is critical. Taking advantage of AI for social media marketing is only to improve efficiency but not replace the role of humans in the process.
