Cloud computing giant Salesforce has launched its Startup Program in the Philippines, expanding its global initiative aimed at supporting early-stage companies through access to its technology platform, mentorship, and go-to-market support.
The program gives Philippine startups access to Salesforce’s ecosystem, including its AI-enabled CRM tools, expert mentoring, and opportunities to collaborate with partners and customers globally.
Applications will be reviewed weekly, with accepted startups onboarded on a rolling basis.
Salesforce said the launch comes amid increased government support for local startups, following the rollout of funding under the Innovative Startup Act and broader efforts to grow the country’s venture-backed technology sector.
“The Philippines is a vibrant hub for startups, with a growing pool of talent and a dynamic market ready for innovation,” said Abraham Cuevas, regional vice president and country manager of Salesforce Philippines.
“The Salesforce Startup Program arrives at a pivotal moment, enabling Philippine startups to leverage cutting-edge tools including Agentforce and a network of experts and founders to rapidly develop, test, and scale solutions — accelerating the country’s startup growth.”
The Salesforce Startup Program was launched globally in 2021 and currently supports more than 435 startups across India and Singapore, including over 230 AI-focused companies. Salesforce said the program is also being rolled out this month in Malaysia and Sri Lanka.
The Philippine launch follows Salesforce’s announcement in November 2025 of its expansion in the country, including the establishment of a Manila office.
Salesforce already works with local enterprises such as Maxicare, PLDT, and Converge ICT Solutions, which use its CRM and AI tools for digital transformation initiatives.
Startups based in the Philippines can apply to join the program through Salesforce’s official website.
