Artificial intelligence may be drawing much of the attention in the enterprise technology sector, but Philippine companies will struggle to generate meaningful results unless they first address fragmented systems, poor data quality, and a shortage of people capable of designing complex technology architectures.
Philippine companies are beginning to move their artificial intelligence projects out of experimental environments and into actual operations, according to a regional executive of enterprise software firm Salesforce.
Cloud computing purveyor Salesforce expects artificial intelligence to reshape the Philippines’ business process outsourcing industry by automating repetitive work while allowing employees to handle more complex and higher-value tasks.
Artificial intelligence could generate new forms of work as it lowers the cost of performing complex tasks, according to a senior Salesforce executive, who argued that greater efficiency does not necessarily translate into reduced demand for human workers.
Salesforce has unveiled AIforce, a new interface layer that allows employees and AI agents to access company data, workflows and business rules through platforms such as Anthropic’s Claude, Slack, and Salesforce Lightning.
Cloud computing giant Salesforce has introduced Koa, its first customer relationship management reasoning model for Agentforce, developed with Nvidia to handle complex, multistep business processes.
Artificial intelligence is opening opportunities that were previously out of reach and is more likely to generate new work than eliminate jobs, Salesforce chair and CEO Marc Benioff and Nvidia CEO Jensen Huang said at the opening keynote of Dreamforce 2026 on Tuesday, Sept. 15.
Salesforce has announced the global availability of Agentforce 360, a new platform that integrates humans and AI agents in a single system aimed at redefining enterprise productivity and customer engagement.
