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The ads adopted a story-telling approach that sought to get audiences to be engaged, with selling as an afterthought.

The latest Nokia retro phone, the 4G-capable Nokia 8110, has again grabbed headlines at Barcelona.

Titled "How to Win on E-commerce," the objective of the event was to showcase various tools and technologies that, when applied to a company?s digital marketing strategy, can propel an online business to success.

Filipinos are found to do up to seven online searches about a brand before making a purchase.

Microsoft was "the notable exception" because company openings for product experts and advisers exceeded software engineers slightly, the survey said.

The top three Filipino commercials on YouTube got a total of 18 million hits, Google said during the event, indicating that digital marketing combined with storytelling makes for viral content.

DigPH is the first digital marketing convention in the Philippines for SMEs.

Smart Communications has introduced the Acer Chromebook C720, which marries Acer?s mobile design prowess and Google?s online services with broadband network powered by Smart Bro.

The Philippine Science High School (PSHS), together with ten other secondary schools, led the adoption of Google Apps for Education in K-12 institutions, a program which aims to extend seamless communication and collaboration among students, faculty, and staff.

The Philippine Software Industry Association says it is supporting and encouraging Filipino software entrepreneurs to create and sell software products that address the so-called four megatrends -- cloud, mobile, social, and Big Data.