Sitel Group expands BPO operations into Chinese market

Sitel Group, one of the largest customer experience (CX) management companies in the world, announced the launch of business process outsourcing (BPO) operations through Sitel, the group’s BPO subsidiary, in China.

The operations are live in a Kunshan, China CX office through a partnership with 800 TeleServices.
Sitel China’s agents are delivering CX through both voice and WeChat to support clients in the Asian market with Simplified Chinese.

“We are thrilled to expand Sitel Group’s global presence in the Chinese market,” said Laurent Uberti, president, CEO and founding partner of Sitel Group. “This opportunity allows us to further support our global clients in delivering exceptional experiences for their customers in China. As a leader in the CX industry, this expanded multicultural footprint and growth in the Asian market is a continuation of that journey for our group.”

Since 2016, Sitel Group’s learning and development offering, Learning Tribes, has operated in China. Sitel Group’s expansion into the Chinese market for BPO services represents a strategic approach that supports the growth of existing client programs and the potential for new partnerships with key global players seeking to operate and expand in China.

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