EMC beefs up PH offerings with 3 new data storage products

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By Edd K. Usman

Although it is still undergoing integration with computer maker Dell, storage giant EMC introduced in the country recently three new storage products which it touted as “secure, quick to install, and reliable.”

Ronnie Latinazo, EMC Philippines country manager, explains the advantages of the new products
Ronnie Latinazo, EMC Philippines country manager, explains the advantages of the new products

The three products are Unity, VCE VxRack System 1000, and VCE VxRail Appliance Family, with the latter two being of hyper-converged technology infrastructure characterized by multiple nodes.

EMC Philippines country manager Ronnie Latinazo briefed a few members of the media last week about the three products at the Tower Club in Philamlife Building in Makati City.

He said Unity, which is breaking new ground for an all-Flash storage for its simplicity and affordability, is web-based and easy to set up. Latinazo said it can be set up “with only six cables… you can actually pull (them) together, takes only 15 minutes to set up. It uses HTML5.”

Unity is geared towards IT companies with small- and mid-sized departments, he said. For $18,000, it offers an all-flash performance and cloud-like simplicity, he added.

EMC rattled off Unity’s highlights: It delivers enterprise capabilities, available in all-Flash array, hybrid array, software-defined and converged configurations, order-of-magnitude leaps in performance, and its simplicity over the current generation of rival data storage products.

Latinazo said companies have a choice to “build your own” data storage systems. But doing so requires finding the right talent, he said.

With this mind, he said IT departments may choose to modernize instead through converged infrastructure where VCE VxRack and VCE VxRail can come in. Latinazo said converged infrastructure has “proven unparalleled efficiency, agility, and reliability.”

The company added: “VxRack System with Neutrino Nodes is a foundation for multiple cloud-native services including OpenStack, VMWare Photon Platform, and Apache Hadoop.”

The company further said the VxRack System gives customers the opportunity “to reduce cost and risk by buying versus building an infrastructure platform that can run traditional business applications or deploy cloud-native applications.”

The VxRail, meanwhile, was jointly engineered by EMC and VMware, which is touted is the “only integrated, pre-configured, turnkey hyper-converged appliances that extend and simplify VMWare environments.”

Companies may start small with VxRail at $60,000, and later scale it up to respond to a host of workloads with a range of configurations with all-Flash options with twice more Flash than any other hyper-converged appliance infrastructure, EMC said.

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