Sunday, April 21, 2024

Ninja Van PH seeks to strengthen data-driven operations in 2023

Tech-enabled logistics company Ninja Van Philippines said it looking at strengthening its data-driven operations in the coming year as part of its commitment to provide hassle-free deliveries for Filipino shoppers and shippers.

Data and technology are already key thrusts of the Ninja Van Group, which earlier this year released the E-Commerce Southeast Asia Barometer Report in partnership with European parcel delivery network DPD.

The study, which surveyed 9,000 respondents across Malaysia, Singapore, Indonesia, Thailand, Vietnam, and the Philippines, highlighted the importance of reliable delivery services for online shoppers.

When asked about their online shopping habits, 92% of Filipino shoppers said it is important to know who the shipping company is. They voted for “real-time tracking” and “delivery where I am located” as their top delivery preferences for a hassle-free delivery experience. Filipinos already have the second-largest average basket size — at $33 per single purchase — among the six markets surveyed.

To cater to the dynamic needs of shoppers and shippers, Ninja Van Philippines has continuously enhanced its operations to improve its services. Ninja Van showcased to the media for the first time its automated sorting hub in Cabuyao — a 21,000-square-meter facility that is the group’s largest in the entire region.

The automated conveyor belts in the hub can process up to 300,000 parcels per day. Ninja Van complemented this by launching another sorting hub in Novaliches, Quezon City to serve growing demand in North Metro Manila and Central and Northern Luzon.

With operational innovations and improved customer service, Ninja Van Philippines became the first private courier service provider to be accredited by the Supreme Court. The country’s highest judicial body highlighted the company’s thrust for innovation as a crucial complement to the Court’s own drive to innovate government procedures.

“The trust and partnership of the Supreme Court validates our shared commitment to nation-building, and we’re proud to be part of the many ways the government is innovating service delivery to Filipinos,” Vin Perez, Ninja Van COO, said.

As a testament to its quality account and customer management, Ninja Van Philippines is already a trusted partner of some of the region’s largest e-commerce platforms and brands, such as Lazada, TikTok Shop, Shein, Amazon, BDO, Robinsons, and Inditex (Zara), among others.

“Customer feedback is important to us, and we have used them to provide faster deliveries, better parcel handling, and improved pickup experiences,” Sabina Lopez-Vergara, chief commercial officer, said.

Vergara added that this ethos of listening to feedback informed and drove the 360-campaign Better Than Before, which focused on actual shipper testimonials and their experiences with Ninja Van.

For 2023, Perez said that the company will share more proprietary research relevant to the public while sustaining its tech-driven ethos. “Data is a powerful tool, and we look to leverage on it to identify opportunities for growth,” he added.


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